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The People and Principles
Balkin Nutrition was built with a clear vision in mind: that brands shouldn't have to compromise on science just because they don't have an in-house product development team. Working with some of the fastest-growing businesses in functional food, beverage and supplements, we kept seeing the same thing: brilliant concepts stalling because the formulation wasn't solid, the regulatory picture wasn't clear, or the supply chain couldn't support the claim on the label. That gap is exactly what we're here to close, working alongside brands as an expert partner so the product that reaches market is one you can be proud of, and one that delivers.
What guides every project
Four values that shape how we work with every brand, on every brief.
01
Evidence Based
Science is at the heart of our approach. Every product we develop is grounded in knowledge, experience, and careful consideration, ensuring a strong foundation, thoughtful design, and a practical approach that works for real-world use.
02
Transparent
We believe clarity matters. From timelines to every step of the process, we keep you informed along the way. If a solution isn’t feasible, we let you know early, so there are no surprises, and you can make confident, informed decisions.
03
Precision
Details matter. From formulation and compliance to performance and scalability, we focus on every element so nothing is overlooked. By getting the details right, we help ensure your product works as intended and is built to last.
04
Long Term
We focus on building lasting relationships with the brands we work with. Our role isn’t just to develop a single product; we stay involved, offering guidance and support to help your brand grow and succeed over the long term.
Meet the Founder
Matthew Balkin (RNutr) | Founder & Principal Consultant
Matthew’s passion for nutrition has driven over nine years of hands on experience with some of the industry’s most respected brands, including Huel, Bakkavour (Greencore), and HBI Laleham. Across those years, he worked across the full product lifecycle: developing high efficacy formulations, navigating complex multi market regulatory environments, and building ingredient supply chains that could genuinely support the claims on the label. It is that breadth of experience, scientific, commercial and operational, that forms the foundation of everything Balkin Nutrition delivers.
What Matthew brings to a project goes beyond expertise. He combines scientific rigour with attention to detail and a genuine drive to make your product work, with a focus on doing it right for the brand, the product, and the people using it. Clients often say it feels like having someone on the team who’s fully invested in their success, who understands the challenges, and who knows how to get results.​​​​​​
9+
Years Experience
AfN Registered
3
Major Brands